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June 21, 2018

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 Digital Marketing Definition 

Digital marketing is an electronic aspect of marketing. Today, every one of us expends digital devices to effectively convey our messages to our friends, families, customers, or partners, i.e., all the communication occurs majorly through the digital setup. 

Brand Awareness

One of the key motives of modern digital marketing is to boost brand awareness, the extent to which customers and the broad public are familiar with and recognize a specific brand.

Enhancing brand attention is important in digital marketing, and marketing in common, because of its effect on brand awareness and consumer decision-making. 

“Brand awareness, as one of the basic dimensions of brand equity, is often deemed to be a requirement of consumers’ buying determination, as it exemplifies the main factor for comprising a brand in the consideration pair. Brand awareness can also impact consumers’ perceived risk examination and their belief in the purchase judgment, due to knowledge with the brand and its traits."

Online methods used to build brand awareness

Digital marketing strategies may comprise the use of one or more online media and methods (omnichannel) to improve brand awareness among customers.

Building brand awareness may implicate such methods:

Search engine optimization (SEO)
Search engine optimization techniques may be obtained to enhance the perception of business websites and brand-related content for familiar industry-related search queries.
The significance of SEO to improving brand awareness is said to associate with the growing effect of search results and search details like featured snippets, knowledge panels, and local SEO on consumer behavior.

Search engine marketing (SEM)

SEM, also known as PPC advertising, implicates the purchase of ad space in prominent, noticeable positions atop search results sheets and websites. Search ads have been indicated to have an optimistic effect on brand recognition, awareness, and conversions.
33% of searchers who click on paid ads perform so because they promptly respond to their specific search inquiry.

Social media marketing
70% of marketers list boosting brand awareness as their number one purpose for marketing on social media outlets. Facebook, Instagram, Twitter, and YouTube are enumerated as the top platforms presently used by social media marketing teams.

Content marketing
56% of marketers think personalized content – brand-centered blogs, articles, social updates, videos, landing pages – boosts brand recollection and engagement.

An effective and constant content strategy that integrates elements of interactive content innovation, social posting, and guest blogging can expand brand awareness and belief by 88%.